Pain · 01 · Project Management
"Everything lives in my head."
Slack threads. Spreadsheets. No SOPs. No real vacation in 18 months.
AI-Native Fractional COO and Integrator
Get your business off your back. desk. calendar. plate. mind. In 90 days.
I build the operating system your business is missing. I deploy AI on the work draining your team. I help you grow without adding more humans.
01 Clients
"She rapidly organized my company and helped onboard over 100 people in 6 months. She built every department from the ground up: customer service, HR, medical, content, marketing, sales, tech, QA."
Syed Haider · Founder & CEO, mygotodoc
02 What running on instinct costs
0
of small business owners work 50+ hours a week.
The business is growing. The system isn't. So the founder fills every gap, takes every meeting, and runs every decision through their own head.
Small Business Administration · 2024
0
of SMBs pilot AI. Only 25% see real ROI.
Most are running AI experiments. Only a quarter see a measurable operational outcome. The gap is implementation.
McKinsey State of AI · 2024
03 If this is the conversation in your head
You don't have a product problem. You have an operating problem.
Pain · 02 · People Operations
"I can't keep hiring."
Hiring won't fix this. You need more output from the team you already have.
Pain · 03 · AI Adoption
"AI feels like fog."
ChatGPT seats nobody uses. LinkedIn advice that hasn't worked. Zero measurable ROI.
Sheryl Erixson · Founder, processrunAI-Native Fractional COO and Integrator
04 Meet Sheryl
AI-Native Fractional COO and Integrator.
Hi, I'm Sheryl. I spent the last decade in operations leadership roles where I helped operationalize businesses and scaled a few along the way. The biggest? A single-provider healthcare practice that went from two people to 130 staff in three months. I built the leadership team and every department from scratch, ran the operations behind seven figures of revenue, and designed customer journeys that drove 90%+ CSAT and hundreds of positive reviews.
For founders running EOS, I show up as your Integrator. I run the L10s, build accountability with scorecards, and own the rocks. For founders who don't speak EOS, the work is the same. I'm the operator who owns the day-to-day so you can stop being the operating system and start running one.
My work sits at three intersections: operations and systems architecture, AI orchestration, and startup scaling. Whichever of those is breaking for you, that's where we start.
AI doesn't fix a broken process. It just speeds it up. So I always fix the root cause first, then automate on top of a system that actually works. Foundations first. Automation second.
Growth doesn't have to mean burnout. You can scale smart, build systems that actually stick, and use AI to multiply your team's output instead of hiring more people every time you hit a wall.
Operator experience
10+ years
Professional services, healthcare, agencies
Largest team built
130 staff
Healthcare practice. 3 months.
Hires onboarded
100+
Onboarded and trained
Upwork track record
17,000+ hrs
50+ projects completed
05 How I work
Here's where most AI consulting fails.
They ship a deck. They roll out ChatGPT seats. Then they disappear.
Three months later, you're back where you started.
I work the other way around. Fix the workflow first. Then put AI on top. Foundation first. Automation second.
06 The path
From your first call to a business that runs itself. Ninety days.
01
Day 0 → 14
Diagnose
Two weeks inside. One written diagnostic. Three bottlenecks. An AI roadmap.
02
Day 14 → 30
Design
Org, rhythm, scorecard, stack. AI agent shipping by day 30.
03
Day 30 → 90
Install
Alongside your team. Day 90, the system runs without me.
07 What I install
Every function. Operationalized.
Tap any function to see what I install.
08 What gets installed
The business that runs without you.
- + Documented SOPs in a centralized, searchable library
- + 10 tools to 3. One source of truth.
- + Repetitive workflows automated. Quick wins shipped first.
- + Weekly, monthly, and quarterly scorecards
- + Accountability charts and clear ownership across the team
- + L10s, rocks, and operating rhythms (the EOS toolkit, in place)
- + AI agents shipping work while you sleep
- + A project management system that tracks every task, owner, and deadline in one place
- + A documentation library (videos, SOPs, and process maps) you own forever
09 Guarantees
Three commitments. Written into every engagement.
Guarantee 01
An audit and roadmap in 14 days. Or I refund.
I take a closer look at your business, find the bottlenecks, and tell you exactly which ones to fix first for the fastest wins.
Guarantee 02
Measurable change on three bottlenecks. By day 60.
During the audit, we agree on the three bottlenecks to fix in the 90-day engagement. By day 60, you see measurable movement on every one.
Guarantee 03
You own the system when I leave.
SOPs, playbook, library, 30-day check-in window.
10 The next step
Ready to stop being the operating system?
Give me 30 minutes. Tell me what keeps you up at night. I'll tell you how I can help.
11 Case studies
Recent work.
Growing apparel development agency
Apparel · 5 people · Workflows scattered across spreadsheets
Completed
Five-person team. Six departments. Manual handoffs everywhere. I built a full ClickUp workspace with Spaces for Admin, HR, Operations, Sales, Marketing, and Training. Integrations to HelpScout, Gmail, Dropbox, Google Calendar, and Zapier. Custom Google Apps Script automations for the repeat tasks. The spreadsheets didn't all go away, but every core process is now documented and centralized so the whole team can see what's happening. One source of truth. Real-time visibility. Zero manual handoffs.
ClickUp Spaces
6
Integrations
5
Apps Script automations
Live
Fully-managed ecommerce provider
Ecommerce · Global team · Inconsistent onboarding across continents
Completed
Contractors across three continents. Onboarding was inconsistent. Turnover was real. I built the full onboarding library (staff handbook, remote work policy, Slack guidelines, checklist) and deployed a self-serve Slack workflow that walks every new hire through the process and surfaces the right documents at the right moment. No manager required. New hires onboard themselves, the same way, anywhere.
Onboarding time
6w → 2w
Continents aligned
3
Onboarding flow
Self-serve
Venture studio innovation team
Venture studio · Innovation team · 10 hours of weekly manual research
Completed
The innovation team needed market intelligence every week. Manual research was eating ten hours. I built sixteen n8n workflows that synthesize industry signals, business thesis opportunities, and new startup concepts. Rendered in a Lovable dashboard. Sent via Resend. Ten hours of research. Five minutes to run.
Research time
10h → 5m
n8n workflows
16
Cadence
Weekly
12 In their words
Wall of appreciation.
Every business owner is looking for an employee like Sheryl. She takes ownership, finds solutions, supports her team, and keeps adding efficiencies. She may turn out to be, as she was for us, your most valuable hire.
HH
Hassan Haider
VP, mygotodoc
Sheryl has a great talent for organizing chaos. She built my business onboarding and offboarding process and turned ideas into reality.
JJ
Jamaal Johnson
Owner & Training Director, BFA
Her learning curve is very short and she is a joy to work with. She has helped me be more organized and has even averted disasters.
ND
Nii Darko
Founder & CEO, DOTB
Very well organized and committed. Helped to solve some tricky situations for the SEO and later managed team to perform well.
HN
Hannes Niid
CEO, Punktid
Sheryl was our first and best hire. She is both an ideas person and incredible at execution. During stratospheric growth, she held the company together. Truly a star.
HH
Hassan Haider
VP, mygotodoc
Sheryl is such an asset. With her help I was able to grow my team and build processes critical for scaling.
AS
Arjita Sethi
Founder & CEO, NFS
Being able to trust the work is getting completed has been brilliant. So please do not hire her. We want her all to ourselves.
ES
Eddie Smith
Founder & CEO, CBA
Sheryl was employee #1 and played a major role in helping me build the foundation of our team. Exceptional at recruiting, onboarding, and training, she helped hire several core team members critical to our growth. Highly reliable, plugged into the latest AI tools, and genuinely cares about the team's success.
ZB
Ziver Birg
Founder & CEO, rthmc
Sheryl is an expert at Click Up and great with spreadsheets and setting up processes
AK
Aesha K.
Founder & CEO, Protein Milkshake
She rapidly organized my company and helped onboard over 100 people in 6 months. She built every department from the ground up: customer service, HR, medical, content, marketing, sales, tech, QA.
SH
Syed Haider
Founder & CEO, mygotodoc
We knew we could count on her to turn out quality work every time. Fantastic at finding patterns and identifying issues. Equally great at problem solving.
SE
Suha Elbadry
CX Manager, Pivotflow
Our organization was facing disorganization. Sheryl effectively resolved it, bringing notable improvement in our structure and efficiency.
JR
Joseph Radaza
Head of Client Operations and CX Strategy, ACV
Bethany Stewart
Health Coach
You give the "Mom" energy at mygotodoc — that's where we feel at home and safe. You demonstrated deep knowledge, problem-solving skills, and an incredible ability to communicate complex ideas clearly.
CB
Chatty Beldivia
Patient Care Coordinator
I had the pleasure of working with Sheryl on customer experience and operations. Her dedication and commitment were exceptional. She consistently went above and beyond, and her attention to detail was outstanding.
SM
Sasheen Murray
Colleague/Peer
Your contributions to the team have certainly made an impact — not only on the company but on all of us as well. Wishing you continued success and fulfillment in your journey.
BB
Bianca
Intake Specialist
You are definitely the most amazing person I've ever worked with — well-managed, creative, helpful, and well-communicated. You are the backbone of mygotodoc; without you it would not be the same. Your planning and management skills are some of your best qualities.
FS
Fatima Shabbir
Jotform Developer
Your unique drive to make things BIG has been an inspiration. I was always in awe of how you handled a startup and helped it transition into what it is today.
IC
Imee Caloñge
Patient Support Staff
Definitely would recommend her — she has great operational insights and ideas for businesses challenged with scale and growth.
SM
Sasheen Murray
Colleague/Peer
Sheryl is the most organized and pragmatic person I've ever worked with. If you're looking for someone who can organize and mobilize your team to achieve excellence far beyond what they thought possible, do yourself a favor and hire this woman now.
KM
Keith Messina
EA and Copywriter
JB
Julia Babici
Registered Nurse
You are an exceptional leader, a professional, and a role model to this company. Your guidance and mentorship have been amazing — I owe you my growth and knowledge in this field.
MB
Misty Bisna
Patient Care Coordinator
I highly recommend Sheryl — she is a dedicated solution provider who consistently analyzes challenges and implements effective solutions. Her proactive approach makes her invaluable.
JR
Joseph Radaza
Colleague/Peer
Sheryl truly stood out with her exceptional professionalism and keen attention to detail. Her positive energy is infectious, creating an optimistic atmosphere that resonates with everyone around her.
JR
Joseph Radaza
Colleague/Peer
13 How we work together
Three ways to start.
The Diagnostic
OpsDiagnostics
~2 weeks · Fixed scope
Starts at $2,500
Two weeks inside. A written diagnostic. Three bottlenecks worth fixing. A clear AI roadmap for your specific business.
Three bottlenecks worth fixing, or the fee is on me.
Most chosen
The Build
OSBuild
90 days · Designed and installed
Customized to your business
Diagnostic plus install. Operations rebuilt. AI on the workflows draining your team. Working AI agent by day 30.
A working AI agent by day 30, or that month is refunded.
The Retainer
Fractional AI Operator
6-month minimum · Ongoing
Retainer-based · Scoped to your team
An embedded AI-native operator. I hold the rocks. I run the rhythm. I evolve your stack as AI evolves.
Adoption score moves every month, or that month is free.
Not sure which fits? Book your call.
14 FAQ
The questions I get on every first call.
How much does this cost?
OpsDiagnostics starts at $2,500. OSBuild is customized to your business and scoped right after the diagnostic. Fractional AI Operator is retainer-based, sized to your team. I quote the actual number on the intro call so you get something honest, not a placeholder.
How much of my time will this take?
Roughly two hours of your week, plus access to your team. Weeks 1 and 2 are the audit, which means interviews with you and your team to understand how the work actually runs. Weeks 3 and 4 are the build. Once we identify a champion on your team, you don't need to be in every session.
How is this different from a fractional COO?
A fractional COO usually sits inside one company indefinitely. I install the operating system in 90 days and step out. You keep the system. The other difference matters too: I'm AI-native and AI-first. Most fractional COOs are still catching up to AI. I'm already building with it as a core part of how I operate.
Who is this NOT for?
Pre-revenue companies. I solve real operating problems for businesses already generating revenue. Founders looking for a coach. I do offer training, but the real value is in the execution. I actually do the work, not just tell you what to do. Founders comfortable with the status quo. If you don't believe your business can scale further, this isn't the work.
Do I have to use AI?
No. The operating system stands on its own. AI is layered in only where it moves a number for your business.
How fast can we start?
One to two weeks after our first call.
What happens after the 90 days?
You own the system, and I make sure it sticks. Everything is documented in a library with videos, SOPs, and process maps. For 30 days after delivery, you get weekly credits with me for break-fixes, quick check-ins, or extra training. The goal is for the systems to run the way they were designed, and for your team to be set up to keep them that way.
15 Start here
Keep firefighting or install the operating system.
It starts with a 30-minute clarity call. Book a time below.
What happens on the call
-
Step 1The shape of the business.Who you are, what you do, how your team runs.
-
Step 2Current state.The bottlenecks you're feeling right now.
-
Step 3Future state.Where you want the business to be.
-
Step 4Fit and follow-up.We decide if this is the right work. If yes, a scope of work in 24 hours.